Ham Yard Hotel
How in the world? That is the mystery. How did hoteliers Tim and Kit Kemp figure out how to locate 3/4 of an acre of undeveloped West End tucked beneath the neon signs of Piccadilly Circus? Ham Yard is a contemporary interpretation of a Soho courtroom, made as a walk-through. The resort wraps around it at a U-shape, with suites, flats and 13 retail components, slap bang in the middle of all life, from purchasing and sleaze to theaters and pubs.
Style & personality
The exterior is dull but superbly finished and the interior spaces are enormous, in the double-height events place in the cellar (with 188 seat theater and 1950s-style bowling alley) to newcomer level chambers. It’s flooded with light, there’s a charming fourth floor ceiling patio — with olive trees, rosemary and lavender beds – and Kit Kemp’s knack for design insides that continue, operate in most seasons and appear cosy always signifies great fabrics and artwork. Do not overlook the mesmerising 135-dial electronic clock and a wall of backlit Martha Freud baskets at the restaurant.
The pleasure of building a resort from scratch is 91 suites and rooms (and 24 flats) which are enormous for London. Much like all the other seven Firmdale resorts, many color schemes operate across all levels of space, interpreted in couches, drapes, walls and headboards. Floor-to-ceiling windows imply triple paned Crittall glass and modesty dividers are critical: several rooms overlook the courtyard and tables along with many others the Soho jungle. The quieter side is Smith’s Court, with nice urban roofscape viewpoints. Beds are large, bathrooms are glistening, ashy granite — slippery, I discovered — or white/black marble at the suites, with Bundle Kemp’s brand new Rik Rak comforts in Gardenia Greenleaf.
Food & beverage
Rooms at Ham Yard Hotel aren’t cheap but the food is excellent value — not much more than a pizzeria — which brings in people, including sailors, which produces a fantastic buzz from the pub and restaurant. The menu, like the décor, is mild, modern British: a Cornish crab newcomer used yummy brown meat in addition to white, you can lie down and perish following the cherry pie and clotted cream, and wine carafes from #13 are perfect for only a glass each. Three classes from #25, excluding wine.
Value for cash
Space costs are reasonable for London, however you won’t find much change from #350, and the food is exceptional price. Double rooms from #310 per night, including breakfast and VAT.
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